WHAT WE TRACK AND WHY
Last update: June 26th, 2024.
WHY WE TRACK:
There are many reasons we track your digital ecosystem usage, browsing activity, and actions and collect your personal data. Our primary purpose is to take your data, combine it with data from like-minded individuals and then find useful patterns in the data that we can sell to our clients for various use cases. In some cases, those reasons are simply to make your browsing experience better and more convenient. But this data can also be used to determine your browsing habits and preferences, price points you like to pay, what size you are, and other personal information that can then be used by brands and advertisers in determining how to best design, produce, market and sell you the right products. This cuts down on wasting time, and money and creating an excess of product that ends up in a landfill to name only a few.
Our goal is to be able to accomplish this purpose with ethics. That means we are going to only analyze your data with your full consent and make our best effort for you to understand which data we are gathering, how we are processing it, and why we are doing it.
Here are a few common examples of what our clients pay us to help uncover your tracked data:
What digital media you watch and listen to from video sites like YouTube and Netflix to help understand your content preferences. They can then advertise in shows you watch and on streaming platforms you use.
Your shopping behavior from online stores
like Amazon and Target to understand different items you view and purchase, which helps our clients create and suggest other products you may want to buy.
Your behavior on search engines like Google to understand how you conduct research and the things you search for. This can help our clients include more relevant information on their products so that you don’t have to look for answers elsewhere, but it can also be used for advertising purposes.
Overall we are tracking how you use your digital ecosystem of devices to help brands become smarter, create less waste of products you don’t want, and give you a more seamless online experience.
We may anonymize and aggregate any of the personal information we collect (so that it does not directly identify you). We may use anonymized information for purposes that include research, data analysis, improving our client’s brands, and helping them understand aggregate behavior. Please note that our systems may also record personal information that you type into our websites and other online services even if you do not choose to submit it.
We may and can identify you as an individual. We do nor sell your personal identifiable information. Our primary goal is to understand how a group of people behave online and track trends and patterns.
In order to do that and accomplish our targets and our client’s purposes we may use personal information.
Please notice that by adding our platform extension to your browser or mobile device you are giving free consent for the treatment of the data that follows. You can always opt-out, restrict consent, and/or request to not sell your personal information accordingly to the sections below in this document.
The information we track is both sold raw and analyzed to a wide range of clients in a number of different sectors. Please click HERE to see our purchaser credentialing process to understand how we sell your data and to whom.
In addition to the uses described above, we may collect and use personal information for the following purposes:
For our business activities, including to operate our services and to provide our clients with the features and functionality of our services.
To help our clients make better strategic, design, product, financial, and marketing decisions, such as to better understand how to market to you or offer you with information and updates on our products or services the data shows that you may be interested in.
While we may use your personal information in this manner, please note that we do not use user content to serve you ads, and we will never share user content with any third parties for marketing or advertising purposes, unless you have explicitly submitted it to us for that purpose.
For analytics and research purposes to enforce our Terms of Service, to resolve disputes, to carry out our obligations and enforce our rights, and to protect our business interests and the interests and rights of you, our clients and other third parties.
To comply with contractual legal obligations and requirements and to fulfill any other purpose for which you provide personal information; and for any other lawful purpose.