Privacy Policy

Last update: June 26th, 2024

This Privacy Policy describes how Crosswalk Technologies, Inc., and its affiliates (“Company”, “we” or just “Crosswalk”) collect, use, treat, process and discloses personal information and business information, on or through our websites, services, products, databases, software, tools and apps where this Privacy Policy is located or referenced (“Platform”) and in our offline interactions where this Privacy Policy is referenced.

There are many reasons we track your digital ecosystem usage, browsing activity, and actions and collect your personal data. Our primary purpose is to take your data, combine it with data from like-minded individuals and then find useful patterns in the data that we can sell to our clients for various use cases. In some cases, those reasons are simply to make your browsing experience better and more convenient. But this data can also be used to determine your browsing habits and preferences, price points you like to pay, what size you are, and other personal information that can then be used by brands and advertisers in determining how to best design, produce, market and sell you the right products. This cuts down on wasting time, and money and creating an excess of product that ends up in a landfill to name only a few.

Our goal is to be able to accomplish this purpose with ethics. That means we are going to only analyze your data with your full consent and make our best effort for you to understand which data we are gathering, how we are processing it, and why we are doing it.

This Privacy Policy does not apply to personal information we collect from our employees and contractors. This Privacy Policy is not a contract and does not create any legal rights or obligations.

Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at PRIVACY@CROSSWALKNYC.COM, or check other contact information at the end of this document.

SUMMARY OF KEY POINTS

Here it is the very basic information for you to know what we do and how we do it. But we highly recommend that you read all these documents in order to be fully aware of the details of the topics.

What personal information do we process? We want to understand preferences and patterns of the online life of costumers. So although mostly we are not trying to point you out as an individual, but as a group person with specific behavior, we may collect Personally Identifiable Information for specific purposes. We do not sell your personal identifiable information. That means that even though we are not focused, for some of our services, on your very personal information, such as name, documents, account information, and others like these, the collection, usage, and sharing of this information might occur, but your information will not be commercialized.
Do we process any sensitive personal information? With your consent, we might process sensitive information in other to place you in your group of pattern or interest, and sometimes as a unique individual. We do new accordingly with data protection laws.
Do we receive any information from third parties? We might receive information from our clients and combine the data with what we capture through our data collection.
How do we process your information? Using any legal base, including and mostly using your consent, we track your online behavior (according to the information given about what and why we track). Crosswalk is a consumer insights firm that uses cookieless, fully permissioned - zero party data to help brands better understand consumer behavior. ortune 100 companies use our proprietary software loving that it doesn’t rely on cookies to track behavior but instead allows users to opt-in allowing us to observe everything that happens in their digital ecosystem. his includes full clickstreams of their web behaviors, screen captures, keystrokes, mouse clicks, purchase data down to SKUs and more. We track everything that happens within a person’s digital universe. We allow you to be a fly on the wall in the life of your current, potential, and competitive consumer. Our opt-in software profiles individual humans by mapping out their entire online journey, providing our clients with instant access to understanding key demographic, behavioral, attitudinal, geo-locational, social, purchasing behavior, competitive data, and much more. Our software is revolutionizing the e-commerce world, data analytics, and beyond. In short, we allow our clients to be a fly on the wall in the lives of the consumer and act instantly on dynamic data for a maximized ROI.
In with situation do we share information with third parties? We share our data, after processed and analyzed with our clients in other to bring them an explanation of groups of people’s behavior. For most of the time, we share anonymized information but the exchange of personally identifiable information may occur, even though we do not comercialize personal identifiable information.

WHY WE DO IT

Let’s start with some of the reasons why we do it. We want to be able to help our clients develop their market. So we analyze trends and behaviors to inform them about and they can work strategically to make that happen.

Here are a few common examples of what our clients pay us to help uncover your tracked data:

What digital media you watch and listen to from video sites like YouTube and Netflix to help understand your content

preferences. They can then advertise in shows you watch and on streaming platforms you use.

Your shopping behavior from online stores

like Amazon and Target to understand different items you view and purchase, which helps our clients create and suggest other products you may want to buy.

Your behavior on search engines like Google to understand how you conduct research and the things you search for. This can help our clients include more relevant information on their products so that you don’t have to look for answers elsewhere, but it can also be used for advertising purposes.

Overall we are tracking how you use your digital ecosystem of devices to help brands become smarter, create less waste of products you don’t want, and give you a more seamless online experience.

The information we track is both sold raw and analyzed to a wide range of clients in a number of different sectors.

In addition to the uses described above, we may collect and use personal information for the following purposes:

For our business activities, including to operate our services and to provide our clients with the features and functionality of our services.
To help our clients make better strategic, design, product, financial and marketing decisions, such as to better understand how to market to you or offer you with information and updates on our products or services the data shows that you may be interested in.
While we may use your personal information in this manner, please note that we do not use user content to serve you ads, but we might share user content with any third parties for specific purposes unless you have explicitly submitted it to a request to “do not sell my personal information”.
For analytics and research purposes to enforce our Terms of Service, to resolve disputes, to carry out our obligations and enforce our rights, and to protect our business interests and the interests and rights of you, our clients, and other third parties.
To comply with contractual legal obligations and requirements and to fulfill any other purpose for which you provide personal information; and for any other lawful purpose.

WHAT WE TRACK, CAPTURE AND STORE

We may anonymize and aggregate any of the personal information we collect (so that it does not directly identify you). We may use anonymized information for purposes that include research, data analysis, improving our client’s brands, and helping them understand aggregate behavior. Please note that our systems may also record personal information that you type into our websites and other online services even if you do not choose to submit it.

We may and can identify you as an individual. We do not sell Personally Identifiable Information. Our primary goal is to understand how a group of people behave online and track trends and patterns. In order to do that and accomplish our targets and our client’s purposes we may use personal information. Please notice that by adding our platform extension to your browser or mobile device you are giving free consent for the treatment of the data that follows. You can always opt-out, restrict consent, and/or request to not sell your personal information accordingly to the sections below in this document.

INFORMATION FROM THIRD-PARTY SOURCES

We may receive personal information about you from our clients, business partners, and service providers and combine this information with other data we collect from you. The third parties may include website and service operators, payment processors, marketing partners, and our clients. The information may include contact information, demographic information, information about your communications and related activities, and information about your orders.

Account Creation / Single Sign-On. We may use single sign-on ("SSO") to allow a user to authenticate their account through their email. We do this by using OAuth authentication (or similar methods), a secure mechanism to give us access to your account data without letting us know your password.
We will have access to certain information from those third parties in accordance with the authorization procedures determined by those third parties, including, for example, your username, password, name, email address, and profile picture.

Information from Other Sources. We may obtain information from other sources, including third-party information providers, customers, public sources, or through transactions such as mergers and acquisitions. We may combine this information with other information we collect from or about you. In these cases, our Privacy Policy governs the handling of the combined personal information.

We use this information to operate, maintain, and provide you and our clients with the features and functionality of our services.

HOW WE SHARE PERSONAL INFORMATION

We may also share, transmit, disclose, grant access to, make available, and provide personal information with and to third parties, as described below.

Service Providers - we may share personal information with third-party contractors and service providers who perform services on our behalf, or in partnership with us which are subject to reasonable confidentiality terms.
Clients - we may disclose non-identifiable and identifiable personal behavioral information from data we’ve gathered through your consent to our clients.

Corporate Transaction - we may transfer any information we collect in the event we sell or transfer all or a portion of our business or assets (including any shares in the company) or any portion or combination of our products, services, businesses, and/or assets. Should such a transaction occur (whether a divestiture, merger, acquisition, bankruptcy, dissolution, reorganization, liquidation or similar transaction or proceeding), we will use reasonable efforts to ensure that any transferred information is treated in a manner consistent with our Privacy Policy.
Legal Requirements - we may share your information with third parties as required by law or subpoena or if we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) to enforce our Terms of Service or other agreements or to protect the security or integrity of our services, including to prevent harm or financial loss, or in connection with preventing fraud or illegal activity; and/or (c) to exercise or protect the rights, property, or personal safety of Crosswalk Technologies, Inc., our clients, visitors, or others.

HOW LONG WILL WE STORE YOUR PERSONAL INFORMATION

We will usually store the personal information we collect about you for no longer than necessary for the general course of our business needs and in accordance with our legal obligations and legitimate business interests.
The criteria used to determine the period for which personal

information about you will be retained varies depending on the legal basis under which we process the personal information:

Consent. We are processing personal information based on your consent, we generally will retain the information until you withdraw your consent, or otherwise for the period of time necessary to fulfill the underlying nature of our business.
Legal Claim. We may need to apply a “legal hold” that retains information beyond our typical retention period where we face the threat of a legal claim. In that case, we will retain the information until the hold is removed, which typically means the claim or threat of claim has been resolved.
In all cases, in addition to the purposes and legal bases, we consider the amount, nature, and sensitivity of the personal information, as well as the potential risk of harm from unauthorized use or disclosure of your personal information.

RECIPIENTS OF PERSONAL INFORMATION

We may share your personal information with the following:

Service providers and advisors: we may share your personal information with third-party vendors and other service providers that perform services for us or on our behalf, which may include providing professional services, such as legal and accounting services, mailing, email, or chat services, fraud prevention, web hosting, or providing analytic services.
Affiliates. Other companies owned by or under common ownership as Crosswalk Technologies, Inc., including our subsidiaries (i.e., any organization we own or control) and our ultimate holding company (i.e., any organization that owns or controls us), and any subsidiaries it owns. These companies will use your personal information in the same way as we can.
Purchasers and third parties in connection with a business transaction: your personal information may be disclosed to third parties in connection with a transaction, such as a merger, sale of assets or shares, reorganization, financing, change of control, or acquisition of all or a portion of our business.
Law enforcement, regulators, and other parties for legal reasons: we may share your personal information with third parties as required by law or if we reasonably believe that such action is necessary to (i) comply with the law and the reasonable requests of law enforcement; (ii) detect and investigate illegal activities and breaches of agreements, including our Terms; and/or (iii) exercise or protect the rights, property, or personal safety of Crosswalk Technologies, Inc., its users or others.

STORING AND TRANSFERRING YOUR PERSONAL INFORMATION

Security. We implement appropriate technical and organizational measures to protect your personal information against accidental or unlawful destruction, loss, change, or damage. Nonetheless, it is important for you to know that Any transmission of your data to our Platform is at your own risk, and your use of the platform indicates your agreement to assume this risk. We encourage you to use caution when using the platform, being aware of everything informed throughout this document. We keep personal information as long as it is necessary or relevant for the practices described in this Privacy Policy, including, for example, for legal compliance, dispute resolution, contract enforcement, backup, archival, and other internal operations purposes. We also keep information as otherwise required or permitted by law.
All personal information we collect will be stored in our cloud hosting provider on secure servers.
We will never send you unsolicited emails or contact you by phone requesting credit or debit card information or national identification numbers.
International Transfers of your Personal Information. The personal information we collect may be transferred to and stored in countries outside of the jurisdiction you are in where we and our third-party service providers have operations. If you are located in the EEA, United Kingdom, or Switzerland, your personal information may be processed outside of those regions, including in the United States.
In the event of such a transfer, we ensure that: (i) the personal information is transferred to countries recognized as offering an equivalent level of protection; or (ii) the transfer is made pursuant to appropriate safeguards, such as standard data protection clauses adopted by the United States the European Commission.
If you wish to enquire further about these safeguards used, please contact us using the details set out at the end of these disclosures.

PROFILING

We aggregate and analyze personal data that we have collected from you and others to create strategic learnings about your demographics, behaviors, interests, and preferences on a normally bases. We may, although, collect, process and share your personally identifiable information for the purposes exposed in this document. You can always “opt-out” or request “do not sell my personal information”.

YOUR RIGHTS IN RESPECT OF YOUR PERSONAL INFORMATION

In accordance with applicable privacy law, you have the following rights in respect of your personal information that we hold:

Right of access. You have the right to obtain:

confirmation of whether, and where, we are processing your personal information;
information about the categories of personal information we are processing, the purposes for which we process your personal information and information as to how we determine applicable retention periods;
information about the categories of recipients with whom we may share your personal information; and a copy of the personal information we hold about you.

Right of portability. You have the right, in certain circumstances, to receive a copy of the personal information you have provided to us in a structured, commonly used, machine-readable format that supports re-use, or to request the transfer of your personal data to another person.
Right to rectification. You have the right to obtain rectification of any inaccurate or incomplete personal information we hold about you without undue delay.
Right to erasure. You have the right to require us to erase your personal information without undue delay.
Right to restriction. You have the right to require us to limit the purposes for which we process your personal information if the continued processing of the personal information in this way is not justified, such as where the accuracy of the personal information is contested by you.
Right to withdraw consent. We require your consent to process your personal information. You have the right to withdraw your consent at any point. If you withdraw your consent, this will not affect the lawfulness of our use of your personal information before your withdrawal.
You also have the right to object to any processing based on our legitimate interests where there are grounds relating to your particular situation.
You also have the right to lodge a complaint to your local data protection authority. If you are based in the European Union, information about how to contact your local data protection authority is available here. If you are based in the UK or Switzerland, your local data protection authorities are the UK Information Commissioner's Office and the Swiss Federal Data Protection and Information Commissioner.
If you wish to exercise one of these rights, please contact us using the contact details at the end of these Privacy Disclosures.
Due to the confidential nature of data processing, we may ask you to provide proof of identity when exercising the above rights. This can be done by providing a scanned copy of a valid identity document or a signed photocopy of a valid identity document.

You can claim your rights or request information by contacting us according to the information given at the end of this document.

CALIFORNIA RESIDENTS SPECIFIC PRIVACY RIGHTS

California residents are granted specific rights concerning access to their personal information, according to the CCPA (California Consumer Privacy Act).

The California Code of Regulations defines a “resident” as:

- every individual who is in the State of California for other than a temporary or transitory purpose and

- every individual who is domiciled in the State of California who is outside the State of California for a temporary or transitory purpose.

In obedience to the California Civil Code Section 1798.83 (“Shine The Light Law”) California residents can request from us, once a year and free of charge, information about categories of personal information (if any) that we might have disclosed to third parties with which we shared personal information in the immediately preceding calendar year. See our contact information at the end of this document to make your request.

If you are under 18 (eighteen) years old, and are a California resident, and have a registered account within our Services, you have the right of requesting the removal of unwanted data that you publicly posted on the Service. Use our contact information at the end of this document to make your request and specify the data you want to be removed. We will make sure that the data is not publicly displayed on our Services, but please be aware that the data may not be completely or comprehensively removed from all of our systems (for example, backups).

WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?

We only process your personal information when it is necessary and when we have a valid legal reason (also known as a legal base to do so under applicable law. That is done with your consent, to comply with laws, to provide you with services to enter into or fulfill our contractual obligations, to protect your rights, or to fulfill our legitimate business interests.

For Those located in the EU, UK, and Brazil:

The General Data Protection Regulation (GDPR), UK GDPR, and Brazilian Data Protection General Law (LGPD) require us to explain the valid legal bases we rely on in order to0 process your personal information. As such we may rely on the following legal bases to process your personal information:

Consent: we may process your information if you have given us permission to use your personal information for a specific purpose. You can withdraw your consent at any time by submitting a formal request or using our website or app.
Legitimate Interests: we may process your information when we believe it is reasonable to achieve our legitimate business interests and those interests do not outweigh your interests and fundamental rights and freedoms. That has an important role in situations as the following examples:

- When we analyze how our Services are used so we can improve them to engage and retain users;

- To support our marketing activities;

- In order to define preferences.

Legal Obligations: we may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigations in which we are involved.
Vital Interests: we may process your information when we believe it is necessary to protect your vital interests or the vital interests of a third party, such as in situations involving potential threats to the safety of any person.

For Those in Canada:

We may process your information if you have given us permission (express consent) to use your personal information for a specific purpose, or in situations where your permission can be inferred (implied consent). You can withdraw your consent at any time. Click HERE to learn more.

We may be legally permitted under applicable law to process your data, even without your consent, in exceptional cases. Here it is some examples:

When it is for the inserts of an individual but there is no time available for consent;
In case of investigations and fraud detection or prevention;
For business transactions provided certain conditions are met;
If it is contained in a witness statement and collection is necessary to assess, process, or settle an insurance claim;
If we have reasonable ground to believe an individual has been, is, or may be a victim of financial abuse;
If it is reasonable to expect collection and use with consent would compromise the availability or the accuracy of the information and the collection is reasonable for purposes related to investigating a breach of an agreement or a contravention of the laws of Canada or a province;
If disclosure is required to comply with a subpoena, warrant, court order, or rules of the court relating to the production of records;
If it was produced by an individual in the course of their employment, business, or profession and the collection is consistent with the purposes for which the information was produced;
If the collection is solely for journalistic, artistic, or literary purposes;
If the information is publicly available and is specified by the regulations.

For Those located in the USA:

Crosswalk is compliant to states laws and regulations in the USA, such as: Virginia Consumer Data Protection Act (VCDPA); California Privacy Right Act (CPRA); Colorado Privacy Act (CPA); Connecticut Data Privacy Act (CTDPA); Utah Consumer Privacy Act (UCPA); Oregon Consumer Privacy Act (OCPA); Montana Consumer Data Privacy Act (MCDPA); Texas Data Privacy and Security Act (TDPSA); Iowa Consumer Privacy Act (ICPA); The Delaware Personal Data Privacy Act (DPDPA); Tennessee Information Protection Act (TIPA); Indiana Consumer Data Protection Act (CDPA).

PARENTAL CONTROL AND CONSENT

We don’t collect and process personal identifiable data of minors (under 16 years old by data protection laws). We may process aggregate anonymized data as long as the following is observed.

Children’s Online Privacy Protection Act (COPPA)

COPPA requires the posting of clear and comprehensible privacy policy that explains how the personal information of kids under 13 is handled. Direct notice of the information practices must be given to parents before the collection of their child’s data, and the parent’s verifiable consent obtained. Additionally, parents have ongoing rights to review the personal information collected about their child, revoke consent, and delete their child’s personal data. The operator is also required to establish and maintain reasonable procedures to maintain the confidentiality, security, and integrity of children’s personal information. In order to give this consent - in case of not have done it by using the questionary - click HERE.

General Data Protection Regulation (GDPR-K)

The same is required for the Europe and UK regulation for kids that are 16 years old or under. In order to give this consent - in case of not have done it by using the questionary - click HERE.

Please notice that we can be sure that a parent is actually giving their consent. In case that action is taken by the child, we cannot be held responsible. The same happens in case the consent is not expressly given by the parents but there is no information given that the data being processed belongs to a minor (considering ages accordingly to each context).

Health Insurance Portability and Accountability Act of 1996 (HIPAA)

We may collect medical history information from healthcare providers, facilities, plans, clearinghouses, and business associates. We may collect a complete health record including, but not limited to, diagnoses, lab test results, treatment, and billing records for all conditions.

By accepting our terms, you acknowledge a waiver of your rights to keep these records private and not disclosed to third parties.

You can always “opt-out” or request “do not sell my personal information”.

HOW WE PROCESS YOUR INFORMATION

Crosswalk is a consumer insights firm that uses cookieless, fully permissioned - zero party data to help brands better understand consumer behavior.

Fortune 100 companies use our proprietary software loving that it doesn’t rely on cookies to track behavior but instead allows users to opt in allowing us to observe everything that happens in their digital ecosystem.

This includes full clickstreams of their web behaviors, screen captures, key strokes, mouse clicks, purchase data down to skus and more. We track everything that happens within a person’s digital universe.

We allow you to be a fly on the wall in the life of your current, potential and competitive consumer.

Our opt-in software profiles individual humans by mapping out their entire online journey, providing our clients with instant access to understanding key demographic, behavioral, attitudinal, geo-locational, social, purchasing behavior, competitive data, and much more.

Our software is revolutionizing the e-commerce world, data analytics, and beyond. In short, we allow our clients to be a fly on the wall in the lives of the consumer and act instantly on dynamic data for a maximized ROI. To know more, please read the following information.

COOKIE DECLARATION LAST UPDATED ON 11/1/2022 BY COOKIEBOT:

Necessary (19)

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Name

Provider

Purpose

Expiry

Type

__cf_bm [x2]

Klaviyo

Mgid

This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.

1 day

HTTP Cookie

CookieConsent

Cookiebot

Stores the user's cookie consent state for the current domain

1 year

HTTP Cookie

gdpr_status

Media.net

Determines whether the visitor has accepted the cookie consent box. This ensures that the cookie consent box will not be presented again upon re-entry.

6 months

HTTP Cookie

guid

Steel House

Preserves users states across page requests.

2 years

HTTP Cookie

opt_out

Nativo

Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR-compliance of the website.

1 year

HTTP Cookie

rt

Steel House

This cookie is used to identify the visitor through an application. This allows the visitor to login to a website through their LinkedIn application for example.

2 years

HTTP Cookie

tt

Steel House

Registers the website's speed and performance. This function can be used in context with statistics and load-balancing.

2 years

HTTP Cookie

Preferences (2)

Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

Name

Provider

Purpose

Expiry

Type

loglevel

Spotify

Maintains settings and outputs when using the Developer Tools Console on current session.

Persistent

HTML Local Storage

Statistics (16)

Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

Name

Provider

Purpose

Expiry

Type

__kla_id

Crosswalk

This cookie is used to collect information on the visitor's behavior. This information will be stored for internal use on the website – internal analytics is used to optimize the websites or to register if the visitor has subscribed to a newsletter.

2 years

HTTP Cookie

_ga

Google

Registers a unique ID that is used to generate statistical data on how the visitor uses the website.

2 years

HTTP Cookie

_gat

Google

Used by Google Analytics to throttle request rate

1 day

HTTP Cookie

_gid

Google

Registers a unique ID that is used to generate statistical data on how the visitor uses the website.

1 day

HTTP Cookie

_hjAbsoluteSessionInProgress

Crosswalk

This cookie is used to count how many times a website has been visited by different visitors - this is done by assigning the visitor an ID, so the visitor does not get registered twice.

1 day

HTTP Cookie

_hjFirstSeen

Crosswalk

This cookie is used to determine if the visitor has visited the website before, or if it is a new visitor on the website.

1 day

HTTP Cookie

_hjid

Crosswalk

Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes.

1 year

HTML Local Storage

_hjIncludedInPageviewSample

Crosswalk

Determines if the user's navigation should be registered in a certain statistical place holder.

1 day

HTTP Cookie

_hjIncludedInSessionSample

Crosswalk

Registers data on visitors' website-behaviour. This is used for internal analysis and website optimization.

1 day

HTTP Cookie

_hjRecordingLastActivity

Crosswalk

Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes.

Session

HTML Local Storage

_hjTLDTest

Crosswalk

Registers statistical data on users' behavior on the website. Used for internal analytics by the website operator.

Session

HTTP Cookie

collect

Google

Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels.

Session

Pixel Tracker

hjViewportId

Crosswalk

Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes.

Session

HTML Local Storage

pixel

Crosswalk

Website statistics and analytics.

1 year

HTTP Cookie

visitor-id

Media.net

This cookie is used to collect information on the visitor. This information will be stored for internal analytics at the website's operator – Internal analytics is used by websites to optimize their domains.

1 year

HTTP Cookie

Marketing (118)

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

Name

Provider

Purpose

Expiry

Type

__ID

Revcontent

Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers.

50 years

HTTP Cookie

__kla_viewed

Crosswalk

Collects information on the user's website navigation and preferences - This is used to target potential newsletter based upon this information.

Persistent

HTML Local Storage

_fbp

Facebook

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.

3 months

HTTP Cookie

_gcl_au

Google Tag Manager

Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.

3 months

HTTP Cookie

_pin_unauth

Used by Pinterest to track the usage of services.

1 year

HTTP Cookie

_pinterest_ct_ua

Used by Pinterest to track the usage of services.

1 year

HTTP Cookie

A3

Yahoo

Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website.

1 year

HTTP Cookie

ads/ga-audiences

Google

Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites.

Session

Pixel Tracker

APID [x2]

AOL

Yahoo

Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website.

1 year

HTTP Cookie

APIDTS

Yahoo

Collects data on visitors' preferences and behaviour on the website - This information is used make content and advertisement more relevant to the specific visitor.

1 day

HTTP Cookie

c

Bidswitch

Regulates synchronisation of user identification and exchange of user data between various ad services.

1 year

HTTP Cookie

data-c

Media.net

Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers.

29 days

HTTP Cookie

data-c-ts

Media.net

Collects data on the user across websites - This data is used to make advertisement more relevant.

29 days

HTTP Cookie

IDE

Google

Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

1 year

HTTP Cookie

MUID

Microsoft

Used widely by Microsoft as a unique user ID. The cookie enables user tracking by synchronising the ID across many Microsoft domains.

1 year

HTTP Cookie

na_id

Oracle

Used to recognize the visitor upon re-entry. This allows the website to register the visitor’s behaviour and facilitate the social sharing function provided by Addthis.com.

1 year

HTTP Cookie

ouid

Oracle

Sets an ID-string for the specific visitor. This is used to recognize the visitor upon re-entry. This allows the website to register the visitor’s behaviour and facilitate the social media sharing function provided by Addthis.com.

1 year

HTTP Cookie

pagead/1p-user-list/#

Google

Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites.

Session

Pixel Tracker

pagead/landing [x2]

Google

Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement.

Session

Pixel Tracker

pxrc

LiveRamp

This cookie registers data on the visitor. The information is used to optimize advertisement relevance.

2 months

HTTP Cookie

rlas3

LiveRamp

Collects visitor data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads.

1 year

HTTP Cookie

sp_t

Spotify

Used to implement audio-content from Spotify on the website. Can also be used to register user interaction and preferences in context with audio-content - This can serve statistics and marketing purposes.

1 year

HTTP Cookie

test_cookie

Google

Used to check if the user's browser supports cookies.

1 day

HTTP Cookie

tr

Facebook

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.

Session

Pixel Tracker

v3

Used by Pinterest to track the usage of services.

Session

Pixel Tracker

VISITOR_INFO1_LIVE

YouTube

Tries to estimate the users' bandwidth on pages with integrated YouTube videos.

179 days

HTTP Cookie

YSC

YouTube

Registers a unique ID to keep statistics of what videos from YouTube the user has seen.

Session

HTTP Cookie

yt.innertube::nextId

YouTube

Registers a unique ID to keep statistics of what videos from YouTube the user has seen.

Persistent

HTML Local Storage

yt.innertube::requests

YouTube

Registers a unique ID to keep statistics of what videos from YouTube the user has seen.

Persistent

HTML Local Storage

yt-remote-cast-available

YouTube